Marketing Analyst II Information Technology (IT) - Oklahoma City, OK at Geebo

Marketing Analyst II

Description:
Serve as a key marketing expert--planning campaigns, writing content, designing marketing collateral (including print, digital, web, social media and audio/video production) and/or advising and collaborating with colleagues throughout the company.
Project manage and develop cost efficient marketing campaigns and tactics to increase sales, educate potential or existing Customers and support Customer retention.
Maintain company branding with internal and external marketing collateral to promote name awareness, core Company strategies and reputation in the market.
Requirements:
Five to seven years of marketing, communication or advertising experience preferred, including three to five years' experience in the insurance industry and/or marketing corporation or agency Experience researching, planning, executing and measuring marketing communications projects, campaigns, and strategies.
Excellent layout and design skills (print and digital) from either previous work experience or education Working knowledge of sales, advertising and marketing techniques Advanced layout and design skills with the ability to create for print, digital or web Strong Copywriting skills and the ability to write within organizational voice , in a variety of mediums including print, digital, web, social media news articles, video, etc.
for marketing publications Knowledge of insurance products and industry Ability to lead projects while handling multiple projects at one time Fully proficient on both PC and Macintosh platforms Familiarity with advertising and state compliance laws Fully proficient knowledge in Word, Excel, Access and PowerPoint Fully proficient and advanced knowledge of Adobe Creative Suite including Adobe Photoshop, Adobe InDesign, Adobe Illustrator and Adobe Acrobat Professional Proficient in web/audio visual software which may include Dreamweaver, Flash, , After Effects, Adobe Premiere (equivalent), Adobe SoundBooth and html coding/editing Working knowledge of video editing and production including filming, editing, slicing and post production Working knowledge of variable data merge thru InDesign or Microsoft Office Working knowledge of HTML email campaigns, web and content management systems (CMS) Knowledge and integration of marketing communications which may include social media outlets (Twitter, LinkedIn, Facebook, Google+) and CRM Recommended Skills Adobe Adobe Acrobat Adobe After Effects Adobe Creative Suite Adobe Dreamweaver Adobe Flash Estimated Salary: $20 to $28 per hour based on qualifications.

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